Useful tips in producing an e-newsletter

The following comments from business people is useful advice to those contemplating or in the process of producing an e-newsletter.

"You must plan in advance to deliver a successful, consistent newsletter. Those who take the time at the beginning of the year to plan out each issue, the contents, the offers, etc. (versus doing it as they go along) encounter less of a struggle to deliver on time. With email marketing, consistency is key, and the key to consistency is planning!"

"Beyond the obvious benefits of email marketing, all of us have gained an unforeseen benefit. A regularly scheduled email campaign forces us to develop rich content about our business and our industry. It forces us to sit down each month and look hard at what we've done and what we've learned over the past month. When you are in a position to share information with others, you are challenged to stay sharp and knowledgeable."

"Don't use words like "Click Here" with links, as many SPAM blockers will block your email before it reaches your subscriber. Better to use "More Info." or "View Info." for the links."

"Consistency and 'Persistency'. It's being both consistent with a CBS (clear, brief, simple) message. And, being persistent in getting them out on a regular basis. People need both a consistent and persistent approach to begin to trust you and the information you share with them. They need that reliable, straightforward and open message that relays both who you are and what you offer that will truly benefit them in the long run."