Facebook Business Page vs Personal Page
Demystifying the social media world for small business owners.
Many business owners are confused by the similar terminology surrounding Facebook pages and I hope this article will make it clearer.
Facebook makes a clear distinction between an individual and an organisation or business. Individuals can create a PERSONAL PROFILE on Facebook (often referred to as their Facebook page), but organisations cannot.
If you want to market your business on Facebook, you must create a FACEBOOK PAGE (previously known as a fan page).
Although both pages feature a news feed and look similar in format, only personal profiles provide personal features such as friendship and messaging.
You can become friends with other Facebook users, but they can’t become friends with your business page because the company is not an individual.
Because your business can’t make friends, it can’t send individual messages to other Facebook members or invite them to events. These are personal activities that must be performed by an individual.
However, your business can have FANS. Once someone “likes” your business, they become a fan. Your business can communicate to your fans all at once by posting updates, pictures, videos, links and other content to the business page.
If someone has “liked” your business page, your posts, invitations and content will appear in their personal feed, just like updates from their Facebook friends (if their privacy settings permit).
Business pages have broader exposure than personal profiles because everybody can see a Facebook page. People who are not Facebook members or not logged in to Facebook can even see Facebook pages.
Facebook pages allow an unlimited number of fans, while personal profiles are limited to 5,000 friends. Also, fans are automatically accepted, while friends must be confirmed before they become active.
Note, it is against the Facebook terms of service for a business, brand, artist or any organisation to create a personal profile page.
YOUR PERSONAL PROFILE PAGE:
You have a news feed showing updates from friends and pages you have liked, you can private message (PM) your friends.
YOUR BUSINESS PAGE:
You have a news feed showing your posts and updates that people who have liked your page will see. People do not need to be logged in to Facebook to see your business page (you can provide your Facebook Business Page URL as a link).